Insightpool is a tech company that started in the Atlanta Tech Village a few years back. I was the lead designer for this company for over 2 years. during that time, the small startup became a larger tech player, and went thru multiple branding changes. The work you see here is my favorite of that time span, which was a simplification and standardization of the brand as it became more mature, as well as a full redesign of the company website.

Brand Guideline
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