Curriculum Advantage was an existing company with a product called Classworks, software that enables teachers to empower their students. They launched a new version called Classbloom in 2016 and I was tasked with pretty much all aspects of visual design for the brand, UI of the mobile app, and the company website. After many rounds of concepting to set the visual tone, a style guide really directed the rest of the project. This included a style for character illustration, and an extensive color palette for all of the different tagging mechanisms in the product. View some of the work below.